Rich Gladiators show off their logos at the Stadio Olimpico

Boot-iful: Lionel Messi toasts Barca's winning goal by celebrating with his new Adidas boots at the dismay of fellow Three Stripes endorser Edwin Van der Sar

It was a Roman contest with a 21st Century twist. A fierce gladiatorial battle but the chosen weapons were 'Flywire' technology and 'Sprintskin' fabrics, not spears and daggers.
Lionel Messi's twinkling toes were encased in his brand new adidas F50i, cyan and black, customised boots, bearing an image of the European Cup and the date.
Cristiano Ronaldo strutted confidently in a pair of Nike Mercurial Vapor Superfly, the lightest and fastest football boots known to man, according to their manufacturers.

Like a James Bond movie, the Champions League final is not complete without another wave of state-of-the-art sporting gadgets and designs. 

This game, beamed around the world, is the extreme example of why Manchester United, Barcelona and their players command huge sums of money to carry a certain logo.

Last year's final was an epic clash of Nike-sponsored United against adidas-backed Chelsea. Both were relieved to find the fall guys in the penalty shootout - Nicolas Anelka and John Terry - were wearing Puma and Umbro.

Last night was something of a Nikefest and they celebrated by decorating flagship stores with a 'Great men made Rome great' image featuring Nike wearers in the final, like Wayne Rooney, Rio Ferdinand, Ronaldo and Andres Iniesta.


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